TaylorMade-Adidas Golf Company (TMaG) of Carlsbad, California is a U.S. headquartered subsidiary of the German-based Adidas Group. Taylor Made Golf Company designs and markets a complete line of golf clubs, golf bags and accessories for men, women, and children. TaylorMade’s initial success came with the innovation of metal drivers, which debuted in 1979 and have subsequently dominated the golf market.TaylorMade continued to grow throughout the 90s, largely due to the introduction of the successful Bubble Burner Driver. The company is currently the largest golf equipment and apparel company in the world with sales of over $1Billion in 2011.
TaylorMade has operations in Japan, Great Britain, New Zealand, and Canada.
TaylorMade incorporated in 1979 after Gary Adams borrowed $24,000 on his house and leased a 6,000 square foot building in McHenry, Illinois. He originally had three employees and sold only one item, his newly-invented 12-degree loft metalwood. Starting with $47,000 in sales in 1979, the company eventually reached its first billion dollars in revenue in 2006, marking only the second time in history that a golf brand had achieved this milestone.
TaylorMade was independently owned until 1984, when Salomon S.A. acquired the company. At the time, the union was strategically compatible for both companies which were innovators in their industries: Salomon wanted to diversify and made the decision to enter a “three-season” market, and TaylorMade benefited from the worldwide resources of Salomon. This ownership maintained until Adidas bought Salomon in 1997.
Shortly after the Adidas acquisition, the image and focus of TaylorMade were redirected to take over the driver market; the company succeeded in achieving this goal in late 2005, when it officially became the top driver in golf.
Currently, the company markets TaylorMade drivers, fairway woods and hybrids, irons, wedges, and golf balls. TaylorMade’s putter offerings were sold under the Rossa brand until 2010, when they fell back under the TaylorMade brand. Early in 2008, TaylorMade-Adidas sold its Maxfli brand to Dick’s Sporting Goods, an exclusive vendor of some TaylorMade economy lines. However, TaylorMade retained the rights to the ‘Noodle’ golf balls that Maxfli had developed.
It is claimed that PGA Tour Professionals play more TaylorMade drivers than Callaway, Cleveland, Cobra, Nike and Ping combined.